Mike Avila

THE SECRET TO NEVER GIVING UP

NOT TODAY

Mike Avila was at the top of his sport. A legend in water ski racing who had come back from three career-ending injuries—including a broken neck—and continued to dominate in races. He was invincible. Nothing could stop him, because nothing ever had.
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He attacks life head on every day and lives it to the fullest. I am always amazed at how he never lets his physical limitations or any other challenge get in the way. He is the most relentless person I have ever known.
NASCAR Driver Aric Almirola
“ My brother doesn’t know how to loose”
Rick Avila

About the Book

NOT TODAY

THE SECRET TO NEVER GIVING UP

Mike Avila was at the top of his sport. A legend in water ski racing. Then a horrific water ski accident left him with a broken neck and paralysis. Part-memoir, part-blueprint for overcoming adversity, Not Today tells the story of Mike’s incredible journey-and the mindset that kept him moving forward, one day at a time. It’s about how two powerful words can give you the strength to never give up, to triumph over adversity, and to create the life of your dreams. Moving, unvarnished, and inspiring, Not Today is for anyone who feels lost or beaten down by life. It’s for anyone struggling with their relationships, work, physical and mental health, or any other obstacles in life. It’s also for anyone who loves the life they have but has bigger dreams for the future. Wherever you are right now, the Not Today mindset can help you get where you want to be. One day at a time. With relentless commitment.
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Kindle $0.99
Hardcover $24.95
Paperback $19.95

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Meet the Author

MIKE AVILA

Hall of Fame Athlete • Entrepreneur • Author

In the world of water ski racing, Mike Avila’s name is synonymous with perseverance and relentlessness. He is widely considered the most dominating men’s ski racer in the history of the National Water Ski Racing Association — never going a single year without a win since 1968.

Mike suffered career-ending injuries on three separate occasions — breaking his neck three times and experiencing paralysis — yet after each injury, he came back and continued to win. In 2002, he became the first racing-only athlete ever inducted into the Water Ski Hall of Fame.

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The Book Trailer

I believe without a doubt that God put Mike in my life for a reason. He is an amazing person and loyal friend. He inspires me, and has shared so much wisdom with me.

From the Blog

Articles & Blogs

There’s a Difference Between Getting Beat and Losing

Ask Mike Avila about the loss that shaped him, and he won't tell you about a broken neck. He'll tell you about a wrestling match he lost as a teenager.
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“Not Today”: The Two-Word Mindset That Beats Adversity

There's a moment in every hard season where a quiet voice inside tells you to give up. Not loudly, not all at once just a steady whisper that says this is too much,
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Big Goals Feel Impossible. Take Them One Day at a Time.

Nobody wakes up one morning, decides to run a marathon, and does it that afternoon. Everybody knows this.
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